Friday, August 04, 2006

Beware the city stereotypes

An experienced marketer said, "You're living in Seattle! You have access to all sorts of networking events!"

True. But many are in Bellevue - an inconvenient hour (and lightyears in mindset) away from me.

Every city has hidden quirks. Some offer respect only to residents who lasted three winters or five years. Some still socialize with their old high school classmates and you won't break in easily.

I once met a family who moved to Philadelphia because their daughter got accepted at the prestigious Curtis Institute of Music. With substantial experience in specialty retail, the father anticipated no problem in getting a job. But in fact only two stores appeared -- and both were fully staffed.

Research first to avoid disappointment afterward.

For more see my Report on Moving.

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